The importance of blog posts in your digital marketing strategies

The importance of blog posts in your digital marketing strategies

by Mohd Shahrukh August 07, 2021

Have you ever thought about including a “blog” section on your company’s website? If the answer to this question is no, this article might change your mind! Many ignore the immense impact of including this section on a website. Businesses with an online blog get 434% more pages indexed than those without a blog. So here’s why it’s essential to think about integrating blog posts into your web marketing strategies.

What is a blog?

To begin with, a blog is an integrated section on your website, which allows you to publish articles. These are displayed in chronological order or by category. They will enable you to express yourself with great freedom, share your knowledge and offer you the possibility of interacting more with your customers.

Articles increase your visibility as well as your SEO

Writing blog posts allows your site to rank better in search engine results. They, therefore, improve your natural referencing only by publishing them. Creating content-rich information will enable you to position yourself on keywords sought on search engines. It is a good technique that does not take much of your time and has low costs while having the potential to generate massive traffic. According to a newspaper, content marketing costs 62% less than traditional marketing and generates three times more leads.

Blog generate links and shares

Moreover, the more your articles will be shared, the more visibility your business will have. It is also essential to know that incorporating hyperlinks into your articles will increase your website traffic, and they have a strong influence on the SEO of your online business. It is therefore essential to integrate internal links and external links directly into your blog posts. The keywords chosen for these links can then refer to old articles published on your blog, your service or product offer, as well as links to other sites.

The Blog allows you to position yourself as an expert in your field

With these blog posts, you generate engagement, humanize your business, and demonstrate that you have in-depth knowledge of your industry. Again according to a newspaper, 74% of users trust content from a company that aims to provide information on a particular subject. You can thus become THE benchmark in your sector of activity!

Blog help to stand out from your competition

With the integration of articles on your website regularly, it is then constantly renewed. Therefore, your customers will tend to come back to see new content on your site and stay for more extended periods on it. These articles make it possible to attract new customers but also to retain your current consumers. By showing that you have the expertise, you set yourself apart from your competition.


Embedding articles on your sites can significantly impact your visibility and help promote your business and increase your sales. They also help reach a targeted audience and are less expensive than many other traditional marketing tools. Do not hesitate to contact one of our experts for more information at ufound.

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