SMS Marketing: 8 Dos and Don’ts in Your Campaign
With the success of mobile phones, SMS has become essential in communication.
More and more companies are using it to improve their sales or promote new products. This channel allows instant wide dissemination of your message.
To help you run a successful SMS marketing campaign, I have provided you with a list of dos and don’ts!
1. Integrate the SMS campaign into a global marketing operation
Set goals to achieve through your SMS Marketing campaign.
From the launch, your operation must be promoted via:
- Your website,
- Social networks,
- Or advertising posters to optimize the impact.
Also, consider using all types of SMS Marketing for your campaign. There are three main ones.
Welcome SMS
Have you just made a sale on your e-commerce, or has a prospect just registered for one of your events? Please take the opportunity to welcome him with a warm text message!
It is essential to establish a relationship of trust with your client.
Use your customer’s first or last name in the wording of your SMS; it is always more pleasant and sympathetic to read a personalized SMS.
Cross-selling SMS
Cross-selling, also called additional selling, consists, as its name suggests, of taking advantage of the sale of a product/service to offer and sell a complementary product/service to its buyer.
Through a cross-selling SMS, invite your customer to buy a nice pair of tights to associate with the black dress he has just bought in your store, for example.
Loyalty SMS
An effortless way to retain your customer is to send them a personalized text message on their birthday, such as their birthday, or thank them for their interest in your store.
At the end of your SMS, think about encouraging your customer to take action through an “in-store appointment”, for example.
2. Take care of the writing
Write compelling text that is precise and concise to grab the attention of readers.
In 160 characters, emphasize the exclusivity of your offer. Choose relevant words and avoid long sentences in strong language that is difficult to understand.
To emphasize what’s important, write certain words in capital letters. A little humor to make the message original and creative is possible.
Even if it is SMS, beware of abbreviations! The text style is unprofessional, as well as spelling and grammar mistakes. The credibility of your business depends on it.
3. Identify the company
Before talking about your offer, give your name, the name of your product, and the subject of the message. The customer must identify you.
You can sign your messages or specify your phone number or address, especially if you want to generate leads.
Send SMS at convenient times. Avoid shipments between 8 p.m. and 8 a.m., as well as Sundays and holidays.
4. Personalize the content
To retain your customers, add value to your SMS by personalizing the content of your messages. Direct mail allows you to enter the customer’s first name or quote a product he has purchased.
Through automation, send a specific offer for his birthday or make him feel important and valued based on his behavior.
The more precise the segmentation of your database, the more impactful your messages will be.
5. Encourage action
By dragging links into your text messages, you get the customer to take action. However, whether it’s for a purchase, a visit to a store, or participating in a giveaway, consider using action verbs:
- Click here,
- Download the coupon,
- Go to the store,
- Take advantage of our offer.
You can also start a poll. Using questions and answers, assess what your customers are thinking.
In addition to showing your strengths and weaknesses, it is a pleasurable activity for the consumer: they feel important and considered by your brand.
With the information gathered, analyze your campaigns and improve if necessary.
6. Plan the sending of SMS
Avoid sending the SMS on the same day as your offer, especially if it lasts a short time.
Indeed, recipients must be able to organize themselves before going to your store or visiting your website. Especially if they are busy by the time they get your message.
Plus, don’t overuse texting. The daily sending, the large number, or the repetition of the same message is likely to tire the customer and push him to unsubscribe.
7. Avoid buying number lists
Build your mailing list from your prospects. Refrain from buying untargeted and maybe even outdated phone numbers.
In addition, this method is illegal: your recipients must have expressly given their consent to receive your SMS.
Finally, do not forget the mention “Stop” to allow your subscribers to unsubscribe from your list if they wish.
8. Comply with the GDPR
The GDPR, general data protection regulation, is a European Union regulation based on personal data protection.
As with any other communication, whether by email, post, SMS, etc., the GDPR requires you to warn any user of your services of what their data will be used for.
Ensure that your customers and prospects have given their consent to be contacted again via their contact details. This is also called being “opt-in”.
You are now ready to start your SMS marketing campaign.
But first of all, test a sample from your list! This avoids lack of clarity or forgetting something in your message.
What if you called on a professional web marketing provider for your project? Contact my team at ufound!
