Improve your content with Google Search Console Insights

Improve your content with Google Search Console Insights

by Mohd Shahrukh July 28, 2021

Google has just unveiled a new tool for website owners: Search Console Insights. It’s a new way to analyze content and its performance right in Search Console.

Currently in beta, Google promises to deploy this tool to all users quickly.

This feature is long overdue, as it provides content creators with the tools to improve their site’s content and thus increase organic traffic using data from both Google Analytics and Search Console.

According to Google, Search Console Insights gives you the answers to several questions:

  • What are your best-performing content, and what are the most popular?
  • How do people discover your content on the web?
  • What are Internet users looking for on Google before accessing your site?
  • Which article redirects people to your website and content?

We will see how to use this tool to improve the content of our pages.

1. Build a more robust network of internal links

Using Search Console Insights’ Your Most Popular Content, you can discover which pages or blog posts generate the most traffic.

To take advantage of this information, you need to edit this powerful content and add internal links, which should be related to the topic.

By adding additional internal links from your top-performing content to your secondary content, you will converge organic traffic more profound into your website, increasing engagement and helping Google crawlers better understand your topic article.

2. Identify the best-performing social media channels

Not all social media platforms are designed the same. What works for one business may not work for another. Social marketing is highly dependent on your business, its niche, and the content it provides. You wouldn’t be trying to sell on Instagram if you were selling compression stockings to grandmothers.

To identify which social channels are sending the most traffic to your website, check out the social media report: you will find statistics such as which platform sends you the most traffic and which generates the most engagement, with the time spent on the page before leaving it.

3. Network with referral websites

Networking is an essential part of SEO, and it’s something that should matter to you.

It’s easy to generate a list of websites that accept blog posts, feature editors, and get a backlink.

The hard part is taking this opportunity and turning it into an ongoing relationship which is beneficial for both of you.

Using the referral links report from other websites, you can identify the backlinks that are already generating referral traffic. Once you’ve identified the top influencers, try reaching out to them, thanking them, and seeing if there’s a way to return the favor.

4. Create new content around similar topics

Over time, the reports provided by SCI data will reveal which topics are popular with your readers but also which format they prefer.

Using the “Your Most Popular Content” report and analyzing the average time your articles were viewed, you can determine which topics and article formats are of most interest to your blog readers.

5. Optimize content around popular keywords

The research report provided by Search Console Insights will give you a little insight into how visitors are finding your website and the keywords used to find it.

It only provides your top keywords, so you’ll need to head over to Google Analytics and check the report in Acquisitions> Search Console> Queries.

Once you have checked the research report and noted the top queries and the most common queries, go to those pages and optimize your on-page SEO even further by adding additional content to support these keywords and users’ search intent.

6. Identify content with low engagement

We have the Most Popular Content report and average page display time metrics to determine which pages perform best. Yet, with those same metrics, we can evaluate some of the worst-performing content.

To identify poor-performing content, look for pages or articles with a high number of views but a low average page display time, indicating poor-performing content.

Optimizing this content can be tricky, but you can start by testing your Core Web Vitals to ensure that this page doesn’t suffer from a speed or user experience issue.

If these tests are reasonable, you may have to look at the page’s SEO criteria: does it meet the search intent?

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