How to display sitelinks on Google?

How to display sitelinks on Google?

by Mohd Shahrukh August 17, 2021
How to display sitelinks on Google

Do you know sitelinks? These are the links displayed below main URL in Google search results. They are intended to facilitate consultation of your site by Internet users. The choice of sitelinks depends on Google’s analysis of your site to define shortcuts allowing Internet users to save time and quickly find the information they are looking for.

Google does not always display them: only when it thinks they will be useful to Internet users. In addition, if your site is poorly structured and Google cannot find relevant links related to the user’s search, it will not display them.

For the moment, the choice of site links is automatic, and Google lets hope that web admins will be able to have their hands on this option one day. Google chooses for the site links are often product pages, categories, an FAQ, the contact page… The algorithm is often very relevant in its choices.

Since sitelinks often display the most useful strategic pages and information, your prospects quickly find what they’re looking for and your site benefits.

Let’s see how to get Google to display site links.


1. Ensure the referencing of its brand, with a unique site name

Your brand, and your domain name, should not be too generic (unless you are a giant known worldwide as Apple, of course).

Also, if other sites offer the same products as you, it won’t be easy to distinguish yourself from Google.

If you tell yourself that your domain is too generic, it is not advisable to change it! Indeed, you would be forced to migrate your site and risk losing many of your positions (temporarily or more permanently). Instead, tackle the following points to increase your chances of seeing site links.


2. Optimize the structure of your site

It’s a golden rule: a clear structure that robots can easily interpret is the basis of good natural referencing. Sites with a confusing structure have much more difficulty positioning themselves, even with a good net linking strategy. It makes sense: if bots can’t find or understand your content, how could a user? UX and natural referencing are more than ever linked.

For the structure of your site, please keep it simple: a home page to which the main categories are attached. Manage how bots access (or not) your content to optimize your crawl budget and tell bots which pages are really important.


3. Create a sitemap

You don’t have one yet? The sitemap is the plan that you submit to Google robots to help them navigate the different pages of your site. While it doesn’t guarantee that all of your pages are indexed, it can help the search engine find certain deep (but relevant) pages more easily.

If your site structure is clear, you have many other interests in submitting your sitemap to the Google Search Console.


4. Use structured data

Also called “rich snippets”, structured data has become a kind of holy grail: data formatted in specific tags perfectly understood by robots. There are all kinds of them (rating/opinion, recipe, date of an event, etc.).

They considerably improve the understanding of your pages by the robots who can then decide to grant you the display of site links!


5. Take care of internal links

Internal links are an important (and sometimes overlooked) part of SEO, and even more so for the presence of sitelinks. The more a page is linked in the other pages of your site, the more this page will be perceived as important to Google, and its temptation to make it appear as a site link as well.

If your pages frequently link to the “contact” page or your “about” page, the chances are good that they will appear in Google site links.


6. Use relevant page titles

The use of clear titles responding to a request is recommended, especially for your “hard” pages, those where you address important information relating to your activity (contact, delivery). Google understands very well and could use them for your sitelinks.

By ensuring every page has an effective title, you improve your SEO and help Google choose the relevant links for its sitelinks.

In addition, site links use the titles of your pages. Each page title should be a short description of the nature of the page.


Can’t reach the top positions in the search engines? An SEO consultant can help you by establishing an audit of your site and implementing the actions that will allow you to gain 1st place on Google. Contact my team of professionals at ufound!

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