Appear In The First Position Of Google, Thanks To SEO
Being first on Google on high-traffic keywords is the wish of all website owners interested in SEO and natural referencing on Google. The reasons are clear: Reaching the top or top 3 search engine results translates to a significant increase in your site visits, visibility, and sales potential.
With 93% of shopping journeys that start on the internet, not using this channel would be a mistake.
The first organic result in Google search has an average click-through rate of 28.5%.
Unfortunately, high SERP rankings rarely come about by chance. This article, therefore, aims to give you advice and tips to achieve this.
Why is Google’s first page so important?
Google, the number 1 search engine
Google is the leading search engine globally, with more than 90% of the market. To understand its dominance, it is interesting to look at the history of Google since its inception and understand which technologies and philosophies have made it stand out from the competition.
The first page of search results (also called SERP) captures most of the Internet users. The top 10 positions are the most searched since they get 94% of all clicks, and 90% of internet users never look past the first.
To classify your site on the second page is to be invisible; the competition for the first is therefore fierce.
A SERP is made up of several elements:
- The top portion usually consists of 3 or 4 paid text ads associated with the keyword used to search on Google.
- If the user is looking for a local business nearby, they’ll add a section under Paid Ads called Local Pack.
- When an Internet user formulates a question or specific search, a site extract can also be placed at the top of the list. This extract is called position zero.
- The other natural results are a selection of relevant content by the algorithms for the request formulated during the Internet user’s search.
Paid ads (Google Ads) get around 25% of all clicks. Compared to organic search results, paid advertising is viewed as less trustworthy by users, but it is an excellent opportunity for businesses that cannot rank high in natural results.
Jointly using SEO and SEA remains a winning strategy that is complemented by to give better results.
Understand how Google works
To be successful in SEO, it is essential to understand what he wants. For this, it is crucial to understand the functioning of the search engine as a whole, from indexing to the display of results after entering keywords.
Understanding Google requires knowing:
- The crawl process.
- The indexing process.
- The positioning criteria and the functioning of the algorithms.
Why are the first places on Google essential?
The first positions on Google
Position # 1 attracts many new visitors, improving the overall conversion rate. The effectiveness of Google search relied on users interested in a given topic and captured at the right time during the search.
Internet users’ clicks are concentrated on the first three results, which capture more than 50%.
The click-through rates displayed above are indicative and may vary according to different criteria:
- The type of site, merchant or not.
- The area of the activity.
- Length of the request made by the Internet user.
- The presence of Adwords advertising.
- The presence of the local Pack tool.
- The device used (pc or mobile).
- The impact of the title and description displayed.
Anyway, positioning yourself well remains a determining factor of visibility, each place gained multiplying your number of visitors by a determining factor.
What are the advantages for a site to be well-positioned?
Improve your visibility
Obtaining a ranking in Google results on a maximum of queries at several stages of the purchasing cycle of your potential customers allows you to promote your business and capture targeted traffic corresponding to your industry. The higher your rankings, the more an essential part will come back to you.
Google is the number one search engine globally. Being 1st dramatically increases visits to your website.
There are as many first pages as Internet users type queries. Your goal is to access the best positions for the phrases that your most targeted potential customers formulate. Creating content dedicated to these potential customers generates targeted traffic from people who are more likely to convert to potential customers for your business.
Remember that it often takes multiple engagements with a business for someone to become a customer, so interactions with your website are essential.
Increase authority in an industry
It is necessary to create content that meets the needs of its users regularly. It takes time, but the increased traffic and the resulting trust are well worth the investment.
Gain someone’s trust
If you regularly appear on the first page, it means that it recognizes you as a reliable source of information. This is because consumers trust the businesses they rely upon.
Build an audience of readers
Accessing the first page requires the creation of content and is always in tune with its readers. It can be reused and redistributed across various marketing channels, including social media, email, and paid ads.
Your efforts will provide you with more opportunities to connect with your target audience and stay ahead of the concerns.
What solutions to make a site appear first?
Placing your first site on Google can be done in several different ways depending on the objectives and possibilities. Therefore, each company will have to build its SEO action plan and choose the methods and tips that are best suited to its budget and its short, medium, and long-term objectives.
A website can get good visibility through these means:
- Natural referencing via publications positioned at the top of organic search results
- Local and Google My Business listing displayed in the local pack.
- The paid and display of advertisements targeted on specific and remunerative keywords.
- The P0 and other enriched extracts bring potential additional visibility.
It is a method deployed over time and requires perseverance and discipline to obtain a positive result. The work deployed when you start takes months to begin to give its first results. However, in the long run, this is one of the most profitable marketing methods over time.
Depending on the competition, your ability to create content, and your investment in marketing leverage, you will be able to reach the first position of targeted Google results with time and effort.
Paid referencing (SEA)
Adwords campaigns can be a great tool and an excellent opportunity to gain quick visibility on specific keywords.
Showing your site in the first results of organic searches on competitive phrases can take the time or sometimes be impossible depending on the resources available.
Google Ads is an advertising program that allows you to position your website on selected keywords in exchange for paying a specific amount at auction for each keyword. Bids are based on your competitors and the maximum amounts each is willing to exceed for each click.
Over time, Google makes paid results visually less and less different from natural results to increase click-through rates.
Google My business
The creation and optimization of a Google My Business page make setting up a local SEO method. If the information from your GMB page is relevant, it is likely to rank well on local searches and generate quality visibility for specific inquiries.
The zero position
Placing your site in zero position depends on many criteria and only applies if you have already put an SEO strategy into action. However, you can gain visibility without increasing your ranking by working on your content and making them eligible for featured snippet positioning.
Any correctly formatted content, from the moment it is on the first page of results, particularly in the first five results, can find itself propelled in the first position via the optimized extracts.
So P0 can increase your site exposure while the first places in the results are taken by sites much more powerful than yours.
How long does it take to get a website listed?
It takes time. When you start a lot, the question arises as to how long SEO takes to rank on Google on targeted queries.
The publications positioned on the most competitive searches are generally several months old and are present on sites with significant authority in the eyes of Google.
A site starting in a competitive market will take a long time to achieve high rankings than a site that evolves into a niche site or a local target.
It takes a while to gain the trust of Google and improve your website’s reputation in its eyes. In SEO, plans established six months to 1 year are the norm.
The length of time it takes to get your site listed will depend on various factors:
- The age of your site.
- The popularity of your site.
- The relevance of the publications created.
- The efforts
What factors influence the ranking?
When you type a search in Google, the pages are selected its index based on their match and relevance to your query.
There is no exact formula for placing your website at the top of a search, but by fulfilling the main SEO criteria, you will advance your site.
However, the following factors play a crucial role:
Optimizations: these are all the optimizations implemented to facilitate the indexing and understanding of your site.
- Age of the domain: A website less than six months old is considered “new” to Google. New sites can still be ranked, but rankings are more likely to increase after a period of six months to a year, the time it takes to show off the search engine.
- Keyword Competition: Searched words or phrases are often very competitive, and the most established sites in your industry have a leg up on these popular and competitive queries. If your site is new, it will be easier to gain trust and establish a favorable ranking on less competitive or long-tail keywords before moving on to more complicated phrases.
- The quality of the content: semantically rich and of interest to the readers, is a prerequisite to hope to be positioned on a maximum of long-tail and competitive keywords. The more substantial ones generate sharing and activity, which reinforces its credibility.
- Popularity: the more links a site receives from other sites, the more its popularity increases. The more your site will be authoritative in its sector, the easier it will be to rank at the top of the results.
The main criteria of Google’s algorithms are known; there are no magic or secret formulas. This kind of argument coming from “SEO experts” is a scam to sell services.
How to rank your website first?
Target realistic goals
To be successful in SEO, you need to understand the competitive landscape and set realistic goals based on your target deadlines and operations budget.
If you are starting, it is not reasonable to immediately aim for competitive queries occupied by heavyweights or companies much more fortunate than you, which have been established for a long time. Even if you have equivalent or more significant means, SEO takes time, and Google will not rank your site first in a few days, regardless of the means deployed.
To get early results faster and a return on your investment, it may make sense to aim for longer phrases, called long-tail keywords, to rank your site easier and quicker to get your firsts—sources of targeted traffic in a shorter timeframe.
Choose relevant keywords
Seeking to rank yourself on keywords and building a strategy for it is only suitable if the search terms you aim for first are relevant to your business. Being first on irrelevant or overly general keywords will not generate sales, and your SEO efforts will not be profitable.
Selecting the right keywords for your business should be the starting point. Many tools allow you to find out what Internet users are used to typing and find the critical expressions used by your competitors.
Keyword work can extend to long-tail queries so that SEO can drive more targeted and sometimes less competitive traffic.
Once you have defined your editorial line, the topics to be covered, and the keywords to target, you will create your content. It is essential to use the targeted keywords and their synonyms in different ways.
Google and your readers like complete texts that perfectly cover a subject without forgetting to decorate media texts (photos, graphics, videos). Creating them takes time, but keep in mind that quality takes precedence over quantity. So it is better to space the publications than to want to publish poor quality at too high a frequency.
Your keywords can appear without abusing them in:
- The Title tag
- Headings of sections H1, H2, H3, etc.
- Alt Tags of images and captions.
- Without abusing keyword stuffing or keyword stuffing.
88% of B2B companies now use content marketing as part of their overall marketing strategy. This involves using a wide variety of types ranging from blog posts, newsletters, webinars, infographics, videos, client stories, studies to attract and deliver potential clients.
To attract visitors and rank you on many targeted keywords of your theme, you must regularly add varied, useful, and high-quality ones that bring value to your customers and prospects.
This content will help you improve your ranking in two main ways. First, more content means more keywords, and therefore more possibilities for Google to showcase your website in its search results. Second, the more relevant you have to offer your readers, the more you stimulate shares and create backlinks to this content.
Popularity and net linking
The number of inbound links received by your site remains a determining factor of relevance for SEO. Even if we can do without a solid net linking strategy on a specific niche or local sectors, for all competitive sectors, stimulating the acquisition of links remains necessary to hope to appear at the top of the results.
If one were to use an image to describe the three main factors (technique, content, and popularity), it could be this:
- The technique is the boat’s hull: without a solid base, your referencing takes water, and it is impossible to hope to sail very far.
- The sails symbolize the content: without quality, impossible to advance in the results.
- The wind symbolizes Netlinking: you bring the necessary breath to set your strategy in motion by creating links. Adding links regularly will increase the intensity of the breeze. Avoid aggressive linking techniques, which could develop uncontrollable storms and lead to dismasting.
If you want to set up online visibility and work on the SEO of your site, do not hesitate to contact us for advice. My agency puts your strategy into action, step by step, and will increase your chances of getting to the top of the results.