11 Tips to Follow When Writing SEO Friendly Content
You already know that, don’t you? Good content addressed to the right audience can propel your business.
SEO is your best ally to increase your audience, reach your target, and increase visits and sales. Why? Because everyone today is looking for what they need on the internet.
But how do you manage to create SEO-friendly content and achieve Google’s top results? Follow the guide.
1. SEO is not all about keywords
It is a question here of making a brief clarification. Of course, the choice of your keywords will affect your performance. But SEO is a collection of factors. This is a virtuous circle of good practices that will first and foremost draw its source from the quality of your content and readers’ recognition.
In short, you must, above all, produce quality content and provide value. Once only this base is laid, you can worry about the points mentioned later.
2. Stand out with original content
It may seem easier said than done. And yet, the best way to become identifiable and to keep your readers on your site is to bring an original approach to your subject.
What makes your content more worth reading than someone else’s? Its authenticity, of course. If you keep going over the same information as your competition, you won’t be able to stand out.
How do you make a difference? Several methods can help you:
- The Copywriting: this “technique” of writing will allow you to use emotions to convey your message. In the end, we all love stories, and nothing beats a story told through the prism of identifiable feelings.
- The Storytelling: a bit on the same basis, it helps to use an anecdote or a personal story to convey a message and share its approach or solution.
This will make it possible to be remarkable and generate backlinks that will highlight the quality of your content and be favored by Google, which will appreciate the originality (unlike duplicate content).
In turn, your bounce rate should also be better and thus increase your ranking.
3. Work on your titles and subtitles
You must have had this experience yourself. When you search for information on Google, you very quickly find yourself faced with many results. And the first thing that allows you to sort it out is the title, of course.
The perfect combo of being halfway between SEO optimization (i.e., your keyword at the beginning of the title) and fluidity. Your title must be evocative and make you want to click. Then again, copywriting can be of great help. To achieve this, you can think of several proposals in particular.
4. Make your content easier to read
The ease of reading is not always easy to estimate. And it is not, strictly speaking, one of the factors influencing SEO. However, it has a real impact. But what do we mean by readability?
- A simple vocabulary: unless you are writing for a particular and specialized audience, keep it simple. The more transparent and more accessible you are, the easier it will be to read.
- Short sentences: It is often estimated that the maximum per sentence is 20 words. Of course, this is not to take it literally. But shorter and therefore more “digestible” sentences will help you create more readable content.
- Write as you speak: stay natural. You will also have every chance of naturally placing the relevant keywords in your texts.
5. Target search intent
When carrying out their research, the Internet user is guided by four main intentions:
- Know: the Internet user wants information on a specific subject
- Do: the user wants to learn how to perform a particular action
- Website: the user is looking for a specific resource
- Visit in person: he searches for a place to go
Before writing your content, identify which of these categories fits your purpose. For example, if you want to increase signups for your tool’s trial offer, you will need to target the “do” intent. If the goal of your content is to improve your image as an expert, the intention will be more “Website”.
By knowing the intention, and therefore the action sought by your readers, you will refine your study of keywords. The objective is to target requests that include the action verbs inherent to your goal: visit, book, subscribe, discover, compare, etc.
6. Work on the semantic cocoon
Search engines like websites that cover a subject in depth. And to know if your site is an expert on a specific topic, the robots will linger on the pages and sub-pages linked to each other to make it go up in the results. Hence the interest in integrating the notion of the semantic cocoon when creating your editorial line.
The principle is simple: take a central theme and break it down into several subjects. Each article or page should be linked to the others.
7. Optimize on-site SEO
HTML tags are one of the first things search engines crawl to understand the content. So you need to insert your target keyword in the title, meta description, and subtitles.
Also, consider using it in the first 100 words of the content: some search engines use it as a snippet for their results.
8. Write to reach position 0
Position 0 (or featured snippet) appears at the top of search results in an insert. To reach this box, you must answer a user’s question:
- Use a tool like Semrush to determine if a featured snippet exists for the keyword you are targeting. Note that only 12.3% of requests have one.
- If it exists, identify its structure. Is it a paragraph, a list, or a table? So you can adapt your content to take its place.
- In your article, write the question containing the query in one of the subheads.
- Answer the question immediately after the caption. Write a concise and complete answer (more comprehensive than the existing one) while using the same structure as the excerpt already in place.
You can also optimize your existing content to place it at the top of the results:
- Improve articles where you rank well with bullet points or dashes: 99.58% of featured snippets come from content already on the front page.
- Use facts and figures in your answers.
- In your content, answer several questions proposed at the end of the results page in the “Related searches” section.
9. Add alt text and captions to images
The alt tag is used to describe an image. Its role is to help users who cannot see the visual. But Google also uses it to understand your images better and the keywords associated with them for SEO purposes.
Correctly used alt tag promotes your SEO, especially on Google Images.
Also, remember to work the captions on the images. They help improve the visitor experience and keep them on your page longer. However, if visitors spend time on your site, it tells Google that your content offers value.
Additionally, search engines crawl for captions, which provides another opportunity to include your keywords in the text while optimizing the image’s SEO!
10. Update old content
Why write new SEO-friendly content when you can optimize an existing article?
Search engines prioritize fresh content. Updating old blog posts with updated information can dramatically improve your rankings and traffic.
How do I choose the old content to update?
- Identify content likely to rank higher on keywords with high search volume.
- Update or rewrite the article to improve accuracy and completeness.
- Check on-page optimization, as well as external links (are they still active and relevant?)
- Rework the internal network by integrating the latest published articles.
- Publish the optimized article by changing the publication date so that search engines can grab and reindex the content
11. Keep an eye on the user experience
The sinews of war, user experience is at least as necessary as the rest. Of course, part of it concerns the design of your site and its performance (including loading speed, fonts, features, etc.). But it also affects the content itself.
Have you ever found an article that does not answer your original question? Who is so stuffed with keywords that they are indigestible? A text that gives you the feeling of knowing nothing more at the end of the reading? Here are some bad user experiences.
SEO friendly content should prompt you to ask yourself the following questions:
- What are the issues for my audience?
- How can I help him move forward?
- How does my content help me develop my marketing strategy?
You are now ready to create high-quality SEO-friendly content. To increase your publication rate and thus increase the chances of getting back up in Google results, you can contact my team of professional writers at ufound.